It wasn’t too long ago that the term ‘blogging’ was born. In fact, it was only in 1997 that the first ‘weblog’ was written – soon changed to the name ‘blog’ that we know today. At Brevity Marketing, we’re social media experts, and along with tweets, posts and ads, we can craft creative blogs for your website. So why should your company bother to blog on a regular basis?
It’s fantastic for lead generation
Ultimately, you want people to discover your website when they type keywords into Google that represent what your business offers. Writing regular blogs each month that contain well-researched keywords will help your website become popular on Google, increasing enquiries about your products and services – ker-ching.
More engaging social media posts = increased interaction
It’s a tough world out there, and if you’re looking to stand out from your competitors on social media, regular blogging is a good way to show that you know what you’re talking about. If you’re sharing valuable information, your followers will be more interested in your products and services, prompting shares, likes and increased conversations on and offline.
Sharing blogs via social media is great for SEO too
Along with improving the quality of your social media posts, combining blogs and social media can increase traffic to your website, thereby helping to boost your Google rankings.
It keeps your website alive
What does an out of date website say about your business? Posting regular blogs each month not only aids your Google rankings but keeps your website evolving and current.
Repurpose content for other uses – maximising your ROI
Recycling content ensures that you get the most from your marketing investment. Why not send your blogs out as an eNewsletter to customers and prospects, or re-develop into a direct mail, press release or even an article or case study.
Want to use blogging as a lead generation tool?
We’re a marketing agency in Basingstoke, specialising in blog writing and utilising quality content to improve your Google rankings. With two dedicated copywriters on board as well as a team of social media and SEO marketers, commission us a few days a month to deliver quality blogs, social media posts and SEO for your business. Talk to us today about how we’ve helped other companies generate leads from blogging. Call us on 01256 830310.