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Brevity Marketing looks back at 2016

Britain voted to leave the European Union, Donald Trump won the U.S. presidential election, and a British man became the world’s number one tennis player. Kim Kardashian quit Instagram, Leicester City won the premier league, and Prince, David Bowie, George Michael, Gene Wilder, Carrie Fisher and Debbie Reynolds were just some of the icons who sadly passed away.

No, you haven’t been dreaming; this has been 2016…

It’s been an unforgettable year of highs and lows, featuring divisive political earthquakes, ongoing war and conflict, and the loss of more famous faces than we can bear to list in full. But we also saw huge breakthroughs in medical science, Team GB finished second in the medal table at the Rio Olympics, giant pandas and tigers are no longer endangered species, and we all got out into the wilderness (OK, the local park) ourselves a bit more this summer thanks to the joy of Pokémon Go.

As 2016 spins towards a close, it’s the ideal time for us all to pause and reflect on our personal and professional achievements, as well as everything that has happened out there in the world. So, we’d like to share some of Brevity’s 2016 highlights with you.

Moving into the heart of the business community

Well, it was a case of ‘new year, new home’ for Brevity as we kicked off 2016 by moving to our new office in Basing View. This business development is the hub of a thriving, growing business community in Basingstoke and we’re very excited to have some of Britain’s biggest names – such as John Lewis, Waitrose, The AA and Network Rail – as our neighbours. You can find us thinking up creative marketing campaigns in the aptly-named Innovation Centre.

A bigger team of marketing experts

A new office needs fresh faces, and 2016 saw the Brevity team expand its team of marketing specialists with some new talent and skills. In February, we welcomed Rebecca Muir, Sales & Marketing Development Manager. Rebecca brings us her expertise in customer relationship management and telemarketing. Just ask our client Butler’s Grove, who she has helped to win lots of new business in 2016. And her networking skills are second to none.

If you follow Butler’s Grove on Twitter, you might have caught Rebecca live tweeting about The Great British Bake Off for them this year. Rumour has it that a few of the contestants are big fans of their award-winning jam, marmalade, chutney and relish.

Always learning

Our range of specialised marketing skills was further enhanced in July, as we took on copywriter Kelly Cummins. Kelly’s copywriting expertise has been refined across a diverse range of industries. Since getting her BA Honours degree in English Literature many moons ago, our resident wordsmith has never tired on the quest to develop her writing skills; continuing her studies in creative writing and poetry throughout this year. Maybe we’ll see a novel in 2017?

Janine Hainey, Brevity’s multi-talented Marketing Support Executive, has also been spending a fair few hours in the classroom, studying for a diploma from The Chartered Institute of Marketing (CIM). CIM is the British qualified professional association for marketers in the UK and the largest professional marketing body in the world. The CIM diploma course covers all aspects of marketing, teaching the latest practical skills with a strategic perspective. You might have seen some of Janine’s brilliant work here on our new re-branded website and she also ran a very successful email campaign, generating loads of new leads for Hampshire legal adviser Ervin Hall.

Brevity’s SEO guru, Rosanna Godfrey, has also continued to grow her knowledge and expertise, guiding our clients through the ever-changing search landscape. Among other SEO successes, she has helped CTS Logistics stay on that all-important first page of Google and enabled recruitment agency Wote Street People to generate new leads.

Growing our network of collaborators

Did you hear about our networking event in June? Brevity invited clients and other Basingstoke businesses to join us for a spot of crazy golf and a glass of fizz. We believe in local businesses working together to help each other grow, and events like these are a perfect opportunity to share ideas with one and another and find fellow creatives to collaborate with.

Lights, camera, action

One of our favourite projects this year was the calendar we designed and shot for CTS Logistics, in collaboration with Val Rose of Feather Photography, Design Flavour, professional burlesque dancer and model Emma Moon, and South Coast Eyes of Fire.

The 2017 calendar is a celebration of CTS’ 20 successful years in global logistics, showcasing all their dangerous, delicate and difficult capabilities, in a light-hearted way. A scene from the film Reservoir Dogs, a stunt from Mission Impossible, fire dancers and mermaids – imagination definitely ran free on the photo shoot for this one. We were all proud to see a ‘mermaid sighting’ story about the making of the calendar in the Basingstoke Gazette and it’s on sale now to raise funds for charity Help for Heroes.

Are you reflecting on your highlights of 2016? Want to make next year bigger, better and brighter? Let us help you connect your everyday marketing in 2017. Contact Brevity on 01256 536 000 or email info@brevity.marketing