According to data sources, there are over 250,000 marketing, media and advertising agencies in the UK. Take your pick, right? Or, perhaps that too much choice?
Let’s face it, a marketing agency will be good at promoting themselves so how do you know if they are they just inflating their capabilities and expertise? That dilemma may mean you go round and round in circles, then give up and do nothing.
But that ‘do nothing’ strategy doesn’t allow you to move forward towards your future goal of selling your business.
No business owner wants marketing, but they will need it if they want to succeed (and exit with the high financial reward that will allow them to enjoy a financially secure retirement).
So, how do you choose a marketing agency that’s right for you?
Here are 5 considerations when choosing an agency for your business:
Don’t let past experiences of agencies cloud your judgement?
Marketing agencies can have a reputation for being all style and no substance. If you’ve been let down, it’s understandable that you feel reticence about investing in outsourced marketing again.
Not all marketing agencies are the same. There are honest and genuine agencies out there. By asking pertinent questions, you can enjoy the many benefits of marketing and get a significant return on the cost – and trust – you invest.
If you are looking to hire an agency to help you with marketing strategy, email marketing, content creation and other marketing activities, then give me a call on 01256 536000 so we can have a chat about the right marketing solutions for your business.