It could be that you want to use LinkedIn to do one or all of the following:
Setting objectives from the offset will allow you to measure success of your LinkedIn activity and build the right strategies for your specific goals.
But be realistic with what’s possible. If unplanned, social media can be a time-eater, so wind-down big ideas or volume of content if you don’t have the resource to keep pace. We’d advise starting small (a couple of posts every week) and build up as you get to grips with managing your company page.
Maximise the benefits of LinkedIn
Here’s a few tips for enhancing your LinkedIn company page, as well as a quick guide on how your employees should be using it.
Portray the right impression with best-sized imagery
Make sure your images are sized correctly:
For larger SMEs, commission a graphic designer to help you develop a professional look, but, if you’re a micro with a smaller budget try Canva; it’s low cost and easy to use. The design tool also allows you to set-up your brand tool kit and create custom sized images that can be downloaded. They have templates already set-up in the right sizes too.
So, you’ve got your company page and some content planned for your updates, fantastic – but how do you start to increase your followers so more people will see you? Here is where your employees can help.
Are your employees on LinkedIn? What do their profiles look like?
Ask your employees to create a LinkedIn profile or update it if they already have one. It’s a good idea to offer a few guidelines to keep everything looking professional.
Some points to mention might be:
Now get your employees to request their connections follow your LinkedIn company page. They need to Go to the ‘Company page’ and in the right-hand margin they’ll see an option to invite connections. Click on the ‘Invite more connections’ button and start sending invitations. This will help grow your followers much faster than leaving it to a few members of your marketing team.
Quick and easy sharing tip
Don’t worry, you don’t have to write a ‘round robin’ every time you post something on LinkedIn. When you push out a post from your company page just remember to tap the ‘Notify employees’ link (see image below) which appears just above all posts on your company page. This will auto-send a notification to every employee, giving them the prompt to share the post without you having to let everyone know.
Providing some etiquette rules is a good idea to ensure staff understand your guidelines when leaving a comment.
Don’t forget to update all your new employees with the LinkedIn guidelines and ask them to connect.
What’s in it for them? Well for one, it will progress their personal professional network and opportunities when the time is right. You might also wish to provide an incentive such a prize for the best LinkedIn profile or most activity.
So now you have an idea on how you could increase your LinkedIn visibility – go for it!