Don’t stop me now: everyday wisdom for everyday marketing in a post-Brexit world

“Under pressure,” Queen sang. Is this the song you’re whistling while you work?

From everyday conversations around the dinner table to meetings about everyday marketing, it seems that the mood has become rather depressed since the referendum result. Finding much positivity and inspiration in a post-Brexit world might feel like looking for hen’s teeth.

Maybe your sales phone is as dead as a dodo and your opportunity pipeline is disconcertingly ‘manageable’. Perhaps you had some great marketing ideas before 23rd June 2016 but now you feel like they’re frozen in economic ice like some kind of pre-historic relic.

But does it really have to be this way?

Contrary to popular rumour, it’s just Brexit, not Armageddon. Uncertainty can actually offer us valuable learning experiences in disguise. In business, as in life, our success depends on how well we adapt to change.

In times like these, it helps look at some inspiring quotes from successful figures. Let’s turn that everyday blah into everyday marketing motivation . . .

“I am not a product of my circumstances. I am a product of my decisions.” – Stephen Covey, businessman and author of the bestselling book The 7 Habits of Highly Effective People

Bemoaning the reported perils of the post-Brexit situation is not a productive use of time or energy. It won’t help to put a freeze on all your everyday marketing activity either. Maintaining a steady, optimistic pace is the only way forward – and that decision is always in your hands.

“The most difficult thing is the decision to act, the rest is merely tenacity.” – Amelia Earhart, the first female aviator to fly solo across the Atlantic Ocean

There have always been, and will always be, unknowns. Keep going! Pioneers like Earhart remind us that we can’t let fear stand in the way of our determination to succeed. Not sure if it’s safe to go ahead with that everyday marketing activity? If Earhart had waited until she knew conditions were 100% in her favour, she would still be sitting on the runway.

“It has been my observation that most people get ahead during the time that others waste.” – Henry Ford, Founder of the Ford Motor Company

Exploit the fact that your competitors might be distracted by current events to find new opportunities for your business to develop. Maybe that means more telemarketing, or a networking event. Have confidence in your products and services. After all, there are still plenty of people out there who are googling for what you have to offer.

“Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice.” – Steve Jobs, Co-founder, Chairman and CEO of Apple Inc.

Economic slowdown, recession, withdrawal of investment . . . these are the words the flood from every TV, radio and newsfeed. But when it comes to your sector, is your intuition telling you something different? The British Retail Consortium reported that consumer spending in the month post-Brexit actually rose at its fastest level for six months. Evidence that perhaps little has materially changed for UK households, despite all the negativity. Ask yourself how much of your reticence get that direct mail to print is based on media speculation and not actually on your own experience. Trust yourself first.

Elements of everyday marketing

“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb

Shoulda woulda coulda. Why look back on all the hopes you had for marketing campaigns pre-Brexit and resign them to the scrap heap now? Proverbs like this one remind us that it doesn’t matter if you didn’t act before the referendum because guess what? You can still act now.

“You miss 100% of the shots you don’t take.” – Wayne Gretzky, Ice Hockey Champion

Gretzky’s truth is echoed by basketball legend Michael Jordan, who says “I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” You’ll never know whether that advertising campaign will work unless you try.

“Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes but they don’t quit.” – Conrad Hilton, Founder of Hilton Hotels

Act, don’t just react. If you stop all your marketing activity because you’re feeling captive in the jaws of unpredictability, then you run the danger of being swallowed whole. Break free from the grip and stay active, or you might slip down the Google rankings and out of sight.

“Don’t stop me now, ‘cause I’m having a good time. . .” – Queen

Ready to change your tune to something more upbeat? Sign-up for Brevity’s Everyday Marketing service and be inspired by our positive, proactive marketing team. We’ll help you put your business at the top. Just imagine the confident dance moves and faultless air guitar on your sales floor. What are you waiting for? Contact Brevity on 01256 536 000 or email