Our FAQ's

Take a read of some of Brevity’s frequently asked questions about marketing.

If you’re question isn’t answered below, please feel free to reach out to a member of our team on 01256 536 000 or email us at hello@brevity.marketing.

Digital Marketing

Digital Marketing encompasses all marketing efforts that use the internet or an electronic device. In essence it is the delivery of advertising through digital channels such as search engines, websites, social media, email and mobile.

There are many benefits to using digital marketing tactics for your business. But to name a few, digital marketing can:

  • Increase customer loyalty with frequent communications
  • Engage with customers at every buying stage
  • Target the right audience for your business
  • Generate a healthy pipeline of leads
  • Gain brand credibility

Every business is different just like every sector is different. What works well for one business may not work for another. That’s why we always recommend talking to us first to better understand what your business needs and the best way to achieve it.

If you’re wanting to embark on your marketing journey today but are unsure of where to start, Brevity offers a no string attached, free strategy session via our Marketing Buddies service. If this sounds like something you’d be interested in, you can find out more here.

How long’s a piece of string? Depending on your goals and budget, monthly marketing services can range anywhere from 2 days a month to 5 days a month.

We charge a day rate of £500 + VAT to provide you with a team of trained and experience consultants that are on hand to not only write your new digital strategy but to implement it too.

Marketing Strategy

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers. A marketing strategy will typically encompass multiple areas of marketing to ensure there is a holistic 360 approach to your marketing.

From refining your brand and tone of voice to utilising areas of marketing that are suitable for your business goals and needs, you tend to find marketing strategies include (but are not limited to), SEO (Search Engine Optimisation), email marketing, copywriting, content creation and design and social media management.

For more information on the marketing tactics we use here at Brevity, please take a look here.

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers.

Marketing strategies help in developing goods and services with best profit making potential. A clear, well thought out strategy will help you  discover the areas affected by organisational growth, thereby helping you creating an step by step plan to not only engage with new customers and prospects but better cater to your current customer needs.

Content Marketing

Content marketing refers to the marketing that directly involves the creation and sharing of online materials such as blogs, case studies, press releases and videos. These materials do not sell your services as such but spark interest.

Content marketing is a fantastic way to improve conversions because it allows you to connect with and educate your leads, prospects and customers. You’re able to share your brand and corporate identity with your target audience and stimulate interest that with careful nurturing, turns into sales.

PPC

PPC is short for Pay Per Click.

Pay Per Click is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Google Ads are the most well known form of PPC.

While we don’t recommend you us PPC as a stand alone method of marketing, you can expect to utilise it’s abilities to help drive traffic to your website or increase your Google rankings for certain search terms.

We recommend utilising PPC when you want to push a certain service or product, therefore you can spend as much or little time on it as your budget allows.

Social Media

Social media for business is no longer optional,  it’s seen as an essential way to reach your customers, gain valuable insights, and grow your brand. However, not all social media platforms are right for businesses, it’s important to think about your corporate identity and where your target audience might be hiding…

The term social media marketing refers to the use of social media and social networks to market a company’s products and services, whether this be through LinkedIn, Instagram, Snapchat, TikTok, Twitter, Facebook or LinkedIn.

Social media marketing can achieve many things for your business. It not only helps drive traffic to your website through carefully crafted content but can help your business reach more customers and it provides a valuable venue for better understanding and learning from your target audiences.

SEO

Search Engine Optimisation (or commonly referred to as SEO), is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

SEO activities do not generate instant results. SEO takes time and results can often start to be seen after 3-6 months+ of work.

Does running a race guarantee you’re a winner? Unfortunately not. The best way to look at SEO is to picture it as a race between all of your competitors. Being part of the race doesn’t mean you’re going to win (or generate good rankings) but, the more time and effort you put into training (or attention you give your SEO), the better chance you have of beating your competitors and generating rankings that are better than theirs.

PR & Media Relations

Simply put: Public relations develops the story. Media relations broadcasts it.

When done right, PR can raise the profile of a business and portray the business in a good light. It often shines light on a business who have important news to share with their industry and or sector (or in some cases, the world!).

With a bit of guidance and study, you should be able to manage simple press releases yourself. However, if your budget allows it, we recommend choosing a PR agency to help promote your brand. Why? because an agency will have access to a large network of publishers and media professionals, that are able to share your latest story.

Remember PR is all about getting people to know about who you are and what you do. Naturally, the more you put in, the more you’ll get out. So this one does come down to budget and time.

Website Design

When you choose Brevity Marketing, our websites follow a simple yet effective 7-step, 6-week website design process. For more information, please click here. 

Complete input! Here at Brevity Marketing, we work closely with you to ensure your new website not only reflects your brand well, but contains and showcases all the right information about your business, services and the way you work with clients / customers.

Our website packages ensure that not only does your new website look nice, but it works hard and does what it should be doing for your business.  To find out more, please take a look here. 

Yes! With a team of content, design, SEO and copywriting specialists, Brevity have all the tools in house to not only build your website, but manage it long term.

CRM & Marketing Automation

CRM (customer relationship management) lets you store and manage prospect and customer information, like contact info, accounts, leads, and sales opportunities, in one central location.

CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. However, this isn’t the only reason why having a CRM for your business is important.

Other benefits include:

  • Better knowledge of customers.
  • Better customer retention.
  • Better and speedier communication.
  • Better protection of data privacy.

Marketing automation is all about using software to automate repetitive marketing activities, such as emails.

Some benefits to utilising marketing automation for your business include:

  • Increased marketing efficiency
  • Marketing and sales alignment
  • Lead nurturing
  • Scalable process
  • Improved lead conversion and ROI.

Brevity

We’re a team of eight marketing and PR professionals, based in Hampshire (Basingstoke) and West Sussex (Brighton), each with a specialist skill set and knowledge base.

Working with clients on a monthly basis to deliver successful marketing and PR strategies, we’re a marketing agency that lives by the motto ‘less is more’. In a noisy world, simplicity strikes a chord. Find out more about how we work by viewing our video here. 

No! With a hub in both Hampshire (Basingstoke) and West Sussex (Brighton), we work with clients, nationally.

We are a team of 7 marketing professionals. Find out more about our team and their skills here.