Personalisation in eCommerce
Customers now expect some form of personalised experience, customised to their needs and interests. Many now many now consider customer experience to be the key brand differentiator for customers, more so than price and product.
In a world of fewer face-to-face shopping interactions, online shoppers seek to connect with brands in other ways. Personalisation gives brands the opportunity to do this, so what does personalisation in fulfilment look like in practice?
The SMARTSlip from RetainMe is a great example of personalisation for fashion and beauty brands. Retailers use the SMARTslip not only to provide transactional info, but to feature products and circulate promo codes to all customers, including those not on the mailing list.
For the customers on your mailing list, CRM systems such as SharpSpring are an effective way to nurture leads with increased engagement from hyper-personalised communications.
There are many distribution companies that offer fulfilment services and the possibilities to tweak the personalisation to align with your brand are endless. Box belly bands or handwritten are just a few ideas of what can done to tailor communications to your customers.
By the way – Andrew did DIPA (dip into/IPA) into the beers and had a fun Friday night! And he will order more beers in the future from Hand Brew Co Tap Room. Cheers!
If you need some ideas of how to personalise your customer experience or need to be put in touch with outsourced fulfilment companies, then give us a call! Brevity can help you with personalisation to create those moments with your treasured customers. Call us on Basingstoke 01256 53600 or Brighton 01273 286771 or email email@example.com