Don’t know how to use Instagram for business yet?

Want to turbo-charge your social media marketing in Basingstoke? New to the Instagram world? No worries! Everything you need to know about how to kick off your marketing on Instagram is covered right here in this simple introduction.

Getting started…

With growth of over 93% in recent years and over 500 million users worldwide, Instagram is fast becoming the ideal platform for social media marketing in Basingstoke. It’s an online and mobile photo-sharing, video-sharing, and social networking service. You take pictures and videos, edit them, then share them with a caption and tag (hashtag). Sharing can be done publicly or privately on the app, as well as through other social media platforms, such as Facebook, Twitter, Tumblr, and Flickr.

Deemed as “the king of social engagement”, Instagram is different to other social media because it’s not just about content sharing; it helps you to give your brand a personality. The perfect way to begin is by simply exploring Instagram yourself. Sign up for free and take a look at how successful brands use this social media platform, including your competitors.

You can download Instagram for iOS from the App Store, for Android from Google Play Store or on the Windows Phone from the Windows Phone Store. You can also sign up for an account using your desktop or laptop. Either way, it’s really quick to create a profile using your email address or Facebook login.

Establish your goals

So, you’ve signed up and had a good browse. Now what? Once you’re familiar with how the app works and you’re armed with all that competitive intelligence and inspiration, it’s time to develop your Instagram strategy. In a nutshell, this is a clear plan of how the images, captions, and video content you post will be used to communicate with your target audience. Setting achievable and measurable goals gives your Instagram posts direction and purpose, for example:

  • Raise awareness of your brand identity
  • Drive more traffic to your website through audience engagement
  • Increase sales
Define your identity

90% of information transmitted to our brains is visual and Instagram helps you cultivate a unique, authentic visual identity that resonates with potential customers. When you use this identity consistently to communicate with your followers, it makes you recognisable and fosters the familiarity and loyalty that can encourage sales. To show the world who you are, don’t forget to:

  • Match your Instagram username to the username of any other social networking profiles you use
  • Use your company logo as your profile image to help new followers find you
  • Choose an appropriate style and tone of voice that personalises your feed
  • Include a link at the top of your biography to boost traffic to your website
  • Write a simple biography of your business in 150 characters or less, explaining who you are and including any branded hashtags you might have
  • Connect your Facebook, Twitter and LinkedIn accounts, then cross-post selected images to your pages with the same hashtags (now your existing social media followers know that you’re on Instagram, too!)
Create a regular posting schedule

On average, most successful brands tend to post around 6 images per week. You don’t want to bombard your followers as this might become tedious and they could unfollow you. Alternatively, you don’t want to post so little that they forget who you are. So, like all social media marketing in Basingstoke, or anywhere, a healthy balance is needed.

What time of day you post can also be critical and largely depends on your target audience. Think about a day in the life of your ideal customer; when will they be looking at their Instagram feed? Maybe on their commute or during a lunch break. Test out posts at different times of day to discover when you get the most interaction on your feed. Monitor how many likes and comments each post receives.

Enable notifications to see who has followed you and liked or commented on your posts. Interact by responding or commenting on their posts, remembering to include their handle e.g. @joebloggs. Mutual engagement like this is vital on Instagram.


Are you already familiar with using tags on other forms of social media marketing in Basingstoke? Use the # symbol to incorporate relevant popular tags into your Instagram captions in order to categorise your content and widen your discoverability. Including the right tags is a no-brainer when it comes to making your brand visible to a new market. These tags simply make it easier for non-followers to discover you.

Reach the right followers

It’s healthy to follow relevant competitors and other companies with a similar customer demographic. What a great way to be inspired by how other businesses are using Instagram for social media marketing in Basingstoke.

Look at what potential customers are posting as well. Their Instagram profiles are an amazing window of insight into your target audience’s knowledge, attitudes, behaviour and needs. Follow typical customers and post interesting, original content regularly to encourage them to follow you back.

Instagram is also an excellent way to promote competitions and special offers. If you’re heading to an event, post about it before, during and afterwards with engaging captions that start a conversation with your followers.

So, where do I go from here?

Still feeling bamboozled by it all, or just don’t have enough hours in the day? If you need support with social media marketing Basingstoke, contact Brevity on 01256 536 000 or email Happy Instagramming!