How to look good in professional business photos

Featuring photos of you and your team on your ‘about us’ page gives customers a flavour of your personality; communicating in a different way than any words can. Whether you’re a cool and sophisticated technology manufacturer, zen masters of your own yoga studio, or a vibrant transportation team – your photos show off your company’s personality.

But a bad photo can shout even louder and professional photoshoots cost money. So how do you make sure that you get a great range of photos that you’re truly happy to use on your website site and other marketing collateral?

As a Hampshire marketing company who recently invested in a team photoshoot, we’d like to say we’ve learnt a few tips for avoiding these common photo ‘don’ts’:

  • Avoid looking sleepy by closing your eyes before the picture is taken, opening them slowly before the camera clicks
  • Reduce red eyes by looking towards (but never directly at) a light before the camera shutter closes
  • Try this trick to avoid multiple chins: tip your chin down, imagine sticking out your forehead, and elongate your neck
  • Turn head to a three-quarter position will deepen your features and create a more flattering effect
  • For a slimmer full body shot , put your hand on your hip, angle your body to the side and turn your head towards the camera
  • Keep in mind that a photo taken from just above you will be more complimentary than one taken from below
  • For a natural smile think of the funniest thing that’s ever happened to you or say “money”
  • Tuck your tongue up behind your teeth before you crack that smile. It will make your grin look less wide
  • Stand in front of a white background helps most camera settings find the right color balance for your skin tone
  • Prevent odd shadows on your face by facing a window or standing sideways-on to a soft lamp
  • Holding a relevant or creative prop adds interesting context to photos and can make you look less awkward

Looking to revamp your website or marketing collateral?  Talk to us about how creative, quality photos can make all the difference.  Call 01256 536 000 or email