CRM and Marketing Automations systems such as Salesforce and Brevity’s preferred SME alternative, Sharpspring are traditionally used by businesses to learn more about their target audiences and best cater for their needs; therefore supporting the businesses with retaining customers and driving sales growth. I can say it was a pleasant surprise to discover the charity Alzheimer’s Society using a such an approach in its campaign marketing to #CureTheCareSystem.
The number of people with dementia is steadily increasing
Research shows that, in 2019, there were over 850,000 people with dementia in the UK (Alzheimer’s Society, 2019). This represents 1 in every 14 of the population aged 65 years and over. In 2040, it is predicted that there will be over 1.5 million people with dementia in the UK. And with the Government’s recent announcement on social care funding, it is more important than ever for Alzheimer’s Society to be talking to politicians about how best plan social care for the future.
1) I receive an email from the Charity
2) Get navigated to a landing page with a form to complete
3) After form completion (provided access to add my contact details + MP details)
4) Automation rule set-up triggers personalised email to MP advising that I want him to visit the Alzheimer’s Society stand
5) A final notification is triggered alerting me that an email has been sent to MP Tim Loughton
The power of a marketing automation system
A CRM and marketing automation is a powerful tool which enables businesses to generate leads, make change, retain customer loyalty, and build brand awareness effectively and efficiently. Without such system in place, the Alzheimer’s Society campaign wouldn’t have been possible.
Purely sending me an email to say – tell your local MP to visit our stand. Well would you go to the effort of doing that. But in less than 60 seconds a campaign was triggered and the desired effect successful.
Benefits of SharpSpring CRM from Brevity
Brevity is a Silver Partner for Sharpspring CRM and Marketing automation system. It has all the bells and whistles that you’d find in the top HubSpot or SalesForce packages, but with a small price tag. It acts like a Sales and Marketing Assistant but at much less cost. It’s an affordable CRM and marketing automation for SMEs because:
SharpSpring is like having another member of your sales and marketing team
To find out how Sharpspring can help your business, give Brevity a call on Basingstoke 01256 536 000 or Brighton 01273 286771. As a SharpSpring Silver Partner we can offer your competitive rates on your monthly subscription and full support through the onboarding process and beyond.