Into the wild – a new home for Brevity Marketing
When creativity is what makes your business thrive, sometimes you just need more room to let your garden grow. That’s why, after three years in the ‘concrete jungle’ of central Basingstoke, Brevity has packed up our marketing tools and headed out into the Hampshire countryside…
You can now find us at The Old Coach House, in the grounds of Farleigh House, in Farleigh Wallop just outside Basingstoke. Here, our growing team of marketing experts will be dreaming up campaign ideas as we gaze out upon a tropical greenhouse filled with rainbow blooms, not to mention the rather elegantly curated gardens, commissioned by Lord and Lady Portsmouth in 1992 from renowned garden designer Georgia Langton.
Or maybe we’ll be discussing effective strategy during a muddy walking meeting across the fields, with an almost-bird’s eye view over Basingstoke…
In between, perhaps we’ll be musing over branding beneath an ancient oak, as well as getting stuck into all the copywriting, SEO, website design, lead generation, CRM, social media, PR, email marketing, and blogging we’re known for among clients from the hospitality, charity, technology, security, recruitment, logistics, and beauty & wellbeing industries.
A workspace that reflects our culture
Everything we do is rooted in our core company values – adventurous, balanced and real – right down to where we work these days. We’ve invested lots of energy in identifying what makes our business culture unique and how we can use that to create a better marketing service for our clients.
Brevity’s Director, Kaia Vincent, explains:
“Taking the time to identify and define our authentic company values has been pivotal in building such a strong team; the heart and soul of our brand. By better understanding our character as a company, we’re able to offer a more focused marketing service to SMEs across Hampshire, Berkshire and Surrey – often helping them to refine and express their values in a way that grows their business, too.
“After going through such an evolution with our culture over recent years, it was time to find a workspace that matched our pioneering spirit and curiosity – whilst giving us the peace and quiet to get the job done! I’ve always been a strong believer in the influence of the working environment on fresh ideas and increased productivity. We all craved a workspace that would let us live and breathe our core values and we’re so pleased with what we’ve found.”
Walking the walk
It can be all too easy to talk the talk when it comes to company culture – but what about walking the walk? Now, we’ve mentioned that our new home has allowed us to take this rather literally by introducing new meeting formats such as walking meetings (how often a change of view brings a valuable change of perspective…) but we also try to exemplify our adventurous streak by regularly exploring new ways to promote the products and services of our clients…
Finding more balance
Depending on the client, message and audience, sometimes our quest for adventure leads us on a straight road back to tried and true marketing tactics. On other days, it can be a serpentine path that is only enriched by the lack of a ‘map’.
Our team strikes the right balance between steady and seasoned marketing professionals such as CIM Fellow Kaia, to recent digital marketing and journalism graduates, as well as PR and marketing mavens with varied experience across companies big and small, from the British Heart Foundation, Macmillan Publishers and The AA, to local SMEs.
The new Brevity office blends modern décor and ways of working with the historic (Farleigh House and its grounds have been owned and tended by the same family since the 15th Century) – and there’s space here for everyone to flourish.
Keeping it real
Those hard-nosed town and city dwellers among you might wonder if this all sounds fluffier than a country bunny rabbit’s tail – but the feather in our cap has always been pure, uncomplicated hard work and honesty.
When Kaia founded the agency in 2010, she named it ‘Brevity’ because she knew local businesses were hungry for a marketing agency that understands the point – and gets straight to it. A distinguishing feature from the very start, our down to earth nature has truly found its home in our new rural idyll.
Want to breathe fresh air into your marketing? Call us on 01256 536 000 or email firstname.lastname@example.org to arrange a chat about how we can help you grow your business with a blend of new, tried and tested marketing techniques. Walking boots optional!