Project Description

A festive campaign for a local hotel

Apollo Hotel in Basingstoke has the capabilities to host events from 10 to 200 guests. They needed a campaign that would:

  • promote their festive celebration options, including Christmas parties, festive lunches, afternoon teas, and New Year’s Eve ball
  • reconnect with the wide range of existing customers who had already visited the hotel for meetings, seminars, corporate events, birthdays, weddings, christenings, celebration of life events, and local fundraisers
  • encourage customer and prospects to choose Apollo for their Christmas and New Year celebrations with colleagues, family and friends

Here’s what we did

In a competitive market, impeccable seasonal campaign timing, multiple touchpoints, and memorable concepts are paramount. The Brevity team combined their expertise to make the most of this profitable opportunity by providing:

Web design

Social media

Campaign planning

Lead generation



Amazing results

  • Disco Party Nights, Carvery Disco Party and New Year’s Eve fully booked in advance
  • Overall bookings up on previous years
  • Page one Google rankings for all related keywords, some of which achieved number one position
  • Raised profile of Apollo Hotel as a top event venue at which to ‘Eat, Meet, Stay, Workout, Relax, and Celebrate’ throughout the year
  • Mailing list contacts increased by hundreds
Visit our client’s website

“Since working with Brevity, Apollo Hotel has enjoyed a most successful festive season! We were fully booked earlier than most years for our Christmas and New Year events. Because we’re busy running the hotel, we simply don’t have the time to sustain this type of consistent, integrated activity ourselves. Leaving it in the Brevity team’s capable hands gave us results to celebrate.”

Paul Fearon, General Manager, Apollo Hotel