Project Description

Brief

For their 20th anniversary year, our client CTS Group wanted to produce a charity calendar to give to their clients and suppliers, raising money for their chosen charity, whilst highlighting their long-standing position in the global logistics industry.

The calendar needed to resonate with staff and customers, set CTS apart from their competitors, and echo their strapline: ‘Dangerous, delicate, difficult – CTS Delivers’.

Deliverables

Calendars can often fall victim to the office recycling pile – not this one. Calling on our adventurous nature, balanced with our sharp organisational streak we:

  • explored imaginative ways to represent CTS’ skills through a series of ‘scenes’; each one showcasing an element of their expertise in transporting goods that are dangerous, delicate and difficult
  • drew on inspiration from blockbuster films such as Mission Impossible and Reservoir Dogs to take the project in an unexpected direction that would get noticed
  • created storyboards to define, plan and source settings, characters and props
  • managed a professional photoshoot including fire eaters, burlesque dancers, mermaids, safety harnesses, tutus – and a visit from Santa!
  • edited images with special effects
  • captioned images with entertaining copy
  • dealt with all print & production stages
  • promoted the charity calendar via social media and local news

Results

Our calendar project with CTS utilised our expertise in campaign planning, photography and Photoshop, copywriting, PR and social media.

  • Over £300 was raised for charity
  • 12 months of CTS brand presence secured in customers offices across the UK
  • Recipients selected the CTS calendar as ‘calendar of the year’
  • Sales team were provided with new collateral
  • Local media & Twitter coverage e.g. the local paper reported on the shoot with the headline ‘Mermaid seen by the side of a lake in Aldermaston’
  • The photoshoot was a strong team building exercise for CTS staff
  • Images were multipurposed as office reception display material and shared over social media

“Brevity has expertly managed our everyday marketing needs for over four years and their fresh, engaging creativity has helped support the growth of our business. One particular highlight has been the CTS 2017 anniversary calendar, starring our staff members. Not only was the photoshoot a fabulous team-building experience, some of our clients have been saying that it’s the most unique and impressive calendar they’ve ever received.”

Karen Morris, Quality/Marketing Manager, CTS