Project Description

Helping raise funds for charity

Alzheimer’s Research UK supports and funds the most innovative research across the field; striving to create a world free from the heartbreak of dementia. They needed a direct mail campaign that would:

  • launch a pioneering research study called ‘Join dementia research’ as part of the ‘Fight Back campaign featuring the late Terry Pratchett, Seth Rogen, James Nesbitt, Arlene Phillips, Dame Joan Bakewell and Katie Derham
  • encourage recipients to register and take part in research studies in their local area -and to donate funds
  • integrate with other ‘Fight Back’ campaign activity
  • highlight the scale of the illness – 850,000 people in the UK live with the condition
  • promote Alzheimer’s Research valuable work, leading the development of new treatments for dementia patients

Here’s what we did

The Brevity team helped spread the word about this important campaign by:

Copywriting – composing emotive letter copy for a mailer directed at a broad target audience

Amazing results

  • Increased registrations for ‘Join Dementia Research’
  • More donations as a result of the direct mail campaign
  • Greater brand awareness of Alzheimers Research UK and the illness
  • Provided another touchpoint to enhance the overall effectiveness of the Fight Back campaign
Visit our client’s website

“A staggering 24 million of us have a family member or close friend who has been affected by dementia. Increasing participation in our groundbreaking research studies and raising funds to support this exploration is vital to an organisation like ours, which receives no government funding and relies on the generosity of the public. Brevity struck the right balance between informative and emotive with this direct mail piece, enabling us to reach a wider audience and continue the world-class, life-changing work that we’re known for.”

Alzheimer's Research UK