Project Description

Helping a local beauty business expand

The Beauty Spot is a growing salon in Basingstoke, offering a comprehensive menu of the latest treatments and a collection of organic beauty products. Although we’ve delivered successful marketing services to business owner Emma for over 6 years, she needed our marketing team to also:

  • re-design website, including photography for new images
  • revamp web content and blog
  • increase visits to their website
  • improve Google search rankings
  • engage & retain clients with promotions and offers

Here’s what we did

With many competitors in the local area, greater online visibility for The Beauty Spot was critical for developing their client base. We implemented the following integrated digital marketing activities to increase visits to their website and subsequently attract lots of new clients:

Website design
Online booking

SEO (monthly)
Blogs (monthly)
eNewsletters (monthly)

Amazing results

  • Web visitors up 33%
  • Page 1 Google rankings
  • Steady stream of new clients
  • Regular client communication boosts loyalty
  • Brand profile raised in local area
  • Growth has led to premise expansion and additional staff
Visit our client’s website

“The team at Brevity Marketing do a fantastic job, providing us with digital marketing advice which is truly effective, along with successful email campaigns that have enabled our business to flourish. The content they create for us can be used across web, blog, email and social media – giving us a phenomenal return on our investment and fast tracking our growth. We even had to expand the salon to fit all our new appointments in!”

Emma Silcox, Business Owner, The Beauty Spot