How we work – our 5-step process
For new clients we have an initial meeting to discuss your business aims and objectives as well as what sort of people or organisations you want to talk to and what you want them to know, or do, as a result.
We ask about activities, events and work projects you have on now and in the near future. We delve deeper into your opinions on key industry topics too.
We produce a brief PR plan summarising your aims and where PR activity can help you. It’s not always the best route and we’ll be honest about that. We start to map out potential monthly or quarterly activity.
After the initial set-up, we check in regularly to update you on our activity and let you know what we’ll need from you in terms of information and/or assets, such as images.
Monthly coverage usually requires two days’ activity to research a possible story and collate the information needed, draft the content, sign it off and agree any extra assets such as images, ‘sell-in’ to journalists and monitor for coverage afterwards.