The pandemic has affected our daily lives in many ways and has accelerated our adoption of online digital services and smart phone usage; a staggering 3.7 million UK adults used online banking for the first time ever.
How often did you used to shop online BC (Before Covid) – do you shop more now and make use of such as online essential services such as banking and doctors or leisure and entertainment? I would hazard a guess and say ‘yes, you probably use online services more than previously.’
So what does this mean for businesses in a post-Covid world?
Companies had to pivot to find a way to continue doing business to ensure survival, for example dine-in restaurants offering take-away and delivery services or project-based furniture companies delivering working-from-home packages for clients’ employees. The businesses that survived and thrived were able to successfully adapt their business model, as well as embracing the functionalities the smart phone in people’s pockets offer.
One of my personal favourite Covid success stories is The Cat Burglar Dough Co, an artisan doughnut company in West Sussex. The small business was launched during the first lockdown because the owners simply couldn’t get their hands on a decent doughnut, so they filled that (doughnut) hole! The business’ message was clear, the website ready for action and the supply chain was in sync, which meant the online business rapidly grew in 6 months and they now have a head office premises in Littlehampton. The company currently supplies many local shops, cafes and restaurants with handmade vegan doughnuts as well as delivering direct to consumers’ homes.
The hospitality industry is bouncing back after lockdowns and restrictions and most pubs, cafes and restaurants are using smartphone technology to conduct business such as QR code menus on each table and online card payment apps. This new streamlined way of service enables patrons to keep their distance from others and helps to ensure everyone’s safety. Despite restrictions being lifted in July 2021, many premises have continued to keep these measures in place.
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