Using social media to grow your business- are you really doing it right?

We all know what you’re thinking, “Oh gosh, not another blog about how I should run my company’s social media.” We get it, it’s only natural to feel that way. After all, a quick Google search does reveal that there are already thousands of people online trying to tell you which platforms are ‘right’ for your business, when to post on them and who to follow. So, we thought we’d save you the hassle of flicking through multiple subjective opinions and bring you Brevity’s favourite must-use ‘tips and tricks’.

We’ve searched the web high and low to find you our top 3 ‘Social Media Tips’ articles to try and make your life that little bit easier.

Getting down to business

If you’re a small business like us, I’m sure you’ll agree that social media is undeniably important in terms of your business growth.

However, starting your business’s social media can be a tricky one, so it’s always best to get the ball rolling by looking at which social media platforms your customers, competition and industry colleagues are on. This tip is crucial and is even placed #1 by Tara Palacios who rightly says, “you don’t want to be the only one at the party.” In other words, make sure you do your research and choose a platform that’s right for your business!

Read Tara’s full blog here: Small Biz Focus: Top 10 Tips to Effectively Promote Your Business Using Social Media

Making the most of it

The amount of opportunities social media provides for business is endless. However, it’s easy to get distracted by all the wonderful extra features each platform has to offer before you’ve had a chance to fully explore the fundamental capabilities of the ones you’ve chosen to use. Take Remarketing for example, did you know this powerful marketing tool works wonders for small businesses?
Last month Annie Pilon shared her top 10 social media tips for growing your small business, and although she lists them as ‘tips’, we see her guide as more of a checklist when it comes to squeezing the maximum impact out of all all those features on your Social Media Platform.

Check it out:10 Social Media and Other Tips Aimed at Growing Your Small Business

Talk the talk

You’ve got the basics down to a tee, but what about the content? Creating content that your customers will find valuable, with the intention of building customer relationships and enhancing brand awareness isn’t always easy. “Oh, if only there was a magical guide that made it simple,” we hear you ask. Great news, there is! Vivian Wagner released her ‘7 tips for highly effective Content Marketing’ last month and it’s like she’s made the social media equivalent of War & Peace into an easy breezy lunch time read!

7 Tips for Highly Effective Content Marketing | Marketing | E-Commerce Times

So, there we have it folks, our top 3 articles sure to give your business a little helping hand on social media.

Still feeling like it’s all too much? If you need support with social media marketing Basingstoke, contact Brevity on 01256 536 000 or email