Sink or swim
Businesses small and large, young and old, have been forced to adapt swiftly in order to survive, heralding a wave of creativity similar to that of 100 years’ ago.
More than just good luck
According to the Ofcom report, online sales of household goods surged by 76% in 2020 due to heightened interest in home improvements. Lick were there to meet that demand with their simple online service.
But Lick’s success hasn’t just been about being in the right place at the right time, it’s been about agile marketing, authentic connection, high quality customer service, and an unwavering focus on maintaining a hassle-free user experience.
Spotting new opportunities
Brevity client Time Marquees in a family-run marquee hire company based in Berkshire. Since the 1990s, they’ve been providing marquees for weddings and parties, as well as major events such as Highclere County Show, Build It Live in Bicester, Cartier Queens Cup Polo Semi Final, Cartier Queens Cup Polo Final, Royal Windsor at Guards Polo Club, and graduation ceremonies at Royal Holloway University.
As celebrations and events ground to a halt, all their hard work and prosperity might have looked set to topple in the wind. Instead, they saw a demand for temporary structures for use at COVID testing centres, schools, retail sites, golf clubs and in pub gardens.
By quickly diversifying into these new areas, they have seen their business grow beyond all expectations. Now that weddings, parties, and events are back on the calendar too, they only wish they had a spare moment to celebrate!
A post-COVID marketing strategy can help your business:
Far from getting off to a bad start, the 2020s have proved to all of us just how resourceful and adaptable we can be. It’s time to combine all that strength, knowledge and resilience with innovation and insight, so that people are remembering this decade in a hundred years’ time.
Let’s give them something to talk about.
Launching a new business? Ready for a glow-up? Plotting the comeback of the century? Brevity is a PR and marketing agency in Hampshire, here to help you make it happen. Give us a call on 01256 536 000 or email firstname.lastname@example.org